With all due respect to Gene Simmons, et al this KISS is what brands need to focus on right now.
So what lies ahead for marketers in 2021? Good question. Read on to find out.
What creates a brand? Eric Fletcher has a few ideas.
Just because you personalize something does not automatically make it branded.
Gartner predicts over 3/4 of marketers will abandon personalization in less than 5 years. I hope they’re right… sort of.