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Tag: digital marketing

Should the CMO and CIO Be Best Friends?

by Steve OlenskiPosted onJune 17, 2022

The relationship between a CMO and CIO is vital for long terms success of any company of any size.

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Customer Experience Satisfaction Falls To Pre-Covid Levels

by Christina RossPosted onJune 9, 2022June 9, 2022

Looks like a lot of brands are forgetting that the world has changed… FOREVER.

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Brand Storytelling: What It Is and Why It’s Key to Business Success

by Christina RossPosted onMay 23, 2022June 9, 2022

Storytelling is paramount for any brand’s success today. Like everything else, there is a right way and a not-so-right way to go about it.

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Talking Customer Experience, AI, Personalization And More With A True Thought Leader

by Steve OlenskiPosted onApril 4, 2022

From CX to AI to digital supremacy, there’s much to learn from my 1:1 with a true thought leader.

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Who Truly Owns A Brand?

by Steve OlenskiPosted onJanuary 25, 2022

Think you own a product once you buy it? You may not.

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Billy Mumphrey And My 2022 Wish For Marketers The World Over

by Steve OlenskiPosted onJanuary 3, 2022January 3, 2022

What can a cockeyed optimist who’s mixed up in world diplomacy teach marketers?

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When It Comes To CX, Every Experience Matters

by Eric FletcherPosted onDecember 8, 2021December 8, 2021

Brands need to remember that even the shortest of customer experiences can have long-lasting effects.

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What Albert Einstein Can Teach A CMO

by Steve OlenskiPosted onDecember 2, 2021December 2, 2021

Yes, he developed the general theory of relativity. But what can a CMO possibly learn from Einstein?

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The Massive Hit Brand Loyalty Is About To Be Hit With

by Steve OlenskiPosted onOctober 18, 2021October 18, 2021

Brand loyalty is under siege due to one overriding issue that they need to deal with… NOW.

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