“…a cumulative effect produced when one event initiates a succession of similar events.” Yes, I know we all know what the term ‘domino effect’ means.…
Gordon Tredgold. No that’s not a typo. It’s a gentleman I just stumbled upon while thinking of how to craft this particular piece. Gordon Tredgold…
NOTE: This piece is aimed primarily at those marketers out there who one day dream of becoming a CMO but there are lessons here for…
Not long ago somebody emailed me a link to a story entitled “Most Have No Idea How Much Of A Runway They Have,” How CEOs…
I will dispense with my normal cheesy opening and get right to the point. Research conducted the *Brotherhood of Universal Leaders and Laggards Sworn to…
Before I get to those four greatest words, allow me to share some examples of the not-so-greatest words anyone can ever hear (business version): We…
Different year, same result. Marketers continue to struggle with cross-channel marketing.
In 2011 Jim Lecinski, who was Vice President, US Sales & Service for Google, wrote the book Winning The Zero Moment Of Truth. The book…
In the past decade, billboards and outdoor advertising have gone through a renaissance of sorts. While ad spending on other traditional media continues to decline,…