Over one-third of marketers claim this, according to a CMO Council report. I had to re-read it to make sure I wasn’t seeing things.
Does losing 3rd party data keep you up at night? Sleep better, read this.
Call me crazy but I would love to meet and chat with a certain 5% of marketers who do this.
Today, 80% of marketers say audience data is critical to their digital advertising efforts. Additionally, the same research noted that another 53% have increased their annual spend on…