Good news: CX spend is up. Bad news: It may not last.
One marketing leader believes we’re headed to a more personal touch.
My visually-challenged pun aside, marketers’ priorities are out of focus even as we head into 2020.
Lord knows I am by far not the sharpest knife nor brightest bulb. Not even close. In fact I pride myself on surrounding myself with…
Earlier this year I interviewed Maggie Chan Jones, the former global CMO of SAP, for my Forbes column. One of the questions I posed to her –…