Think you own a product once you buy it? You may not.
Marketing’s effect on consumerism from the POV of a consumer.
Want to understand your customers better? Of course you do. Read on.
"His column is an absolute must read." – Deborah Wahl, CMO, General Motors
Marketing’s effect on consumerism from the POV of a consumer.
Want to understand your customers better? Of course you do. Read on.