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Tag: customer experience

Should the CMO and CIO Be Best Friends?

by Steve OlenskiPosted onJune 17, 2022

The relationship between a CMO and CIO is vital for long terms success of any company of any size.

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Customer Experience Satisfaction Falls To Pre-Covid Levels

by Christina RossPosted onJune 9, 2022June 9, 2022

Looks like a lot of brands are forgetting that the world has changed… FOREVER.

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Talking Customer Experience, AI, Personalization And More With A True Thought Leader

by Steve OlenskiPosted onApril 4, 2022

From CX to AI to digital supremacy, there’s much to learn from my 1:1 with a true thought leader.

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Billy Mumphrey And My 2022 Wish For Marketers The World Over

by Steve OlenskiPosted onJanuary 3, 2022January 3, 2022

What can a cockeyed optimist who’s mixed up in world diplomacy teach marketers?

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When It Comes To CX, Every Experience Matters

by Eric FletcherPosted onDecember 8, 2021December 8, 2021

Brands need to remember that even the shortest of customer experiences can have long-lasting effects.

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What Albert Einstein Can Teach A CMO

by Steve OlenskiPosted onDecember 2, 2021December 2, 2021

Yes, he developed the general theory of relativity. But what can a CMO possibly learn from Einstein?

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5 Steps To Drive Sales Using Emotion And Logic

by Beverly StotzPosted onNovember 15, 2021

Capturing the hearts and minds of consumers is not easy. Following these 5 steps will help.

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The Massive Hit Brand Loyalty Is About To Be Hit With

by Steve OlenskiPosted onOctober 18, 2021October 18, 2021

Brand loyalty is under siege due to one overriding issue that they need to deal with… NOW.

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Dear Brands, Your Product Is Now Your Experience

by Steve OlenskiPosted onSeptember 23, 2021

Brands need to realize there is no delineation between your product & your customer’s experience.

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