Human nature? Maybe. But why brands, why?
The 2020 holiday ad wars are on and an early favorite is the Coca-Cola ad.
Just because you personalize something does not automatically make it branded.
The same old, same old doesn’t work anymore & that goes for the marketing funnel, too.
Good news: CX spend is up. Bad news: It may not last.
Don’t scoff. America’s favorite cookie and martech have much in common.
Nearly 20% of consumers don’t mind seeing this. Things that make you go hmm?
One marketing leader believes we’re headed to a more personal touch.
My visually-challenged pun aside, marketers’ priorities are out of focus even as we head into 2020.