Good news: CX spend is up. Bad news: It may not last.
Don’t scoff. America’s favorite cookie and martech have much in common.
Nearly 20% of consumers don’t mind seeing this. Things that make you go hmm?
One marketing leader believes we’re headed to a more personal touch.
My visually-challenged pun aside, marketers’ priorities are out of focus even as we head into 2020.
You know the saying “you can’t have one without the other?” Well hold that thought… and read on.
NOTE: This piece is aimed primarily at those marketers out there who one day dream of becoming a CMO but there are lessons here for…
Different year, same result. Marketers continue to struggle with cross-channel marketing.
Lord knows I am by far not the sharpest knife nor brightest bulb. Not even close. In fact I pride myself on surrounding myself with…