What creates a brand? Eric Fletcher has a few ideas.
Human nature? Maybe. But why brands, why?
The 2020 holiday ad wars are on and an early favorite is the Coca-Cola ad.
Times are tough. Budgets are tightening. Just think before you slash.
Why are 4 in 10 companies experiencing martech overload? I have one theory.
Just because you personalize something does not automatically make it branded.
The same old, same old doesn’t work anymore & that goes for the marketing funnel, too.
Warren Buffett and Nancy Reagan. Strange bedfellows perhaps but they have one key thing in common.
Why do so many marketers & advertisers think their opinion matters?