Brand marketers can’t learn anything from someone’s personal brand. Or can they?
Brands need to realize there is no delineation between your product & your customer’s experience.
With all due respect to Gene Simmons, et al this KISS is what brands need to focus on right now.
Engaging consumers around an inanimate thing is not easy. But it can be done.
Don’t go it alone is one piece of advice from this Fortune 500 CMO.