What can a cockeyed optimist who’s mixed up in world diplomacy teach marketers?
Brands need to remember that even the shortest of customer experiences can have long-lasting effects.
Brand marketers can’t learn anything from someone’s personal brand. Or can they?
Brand loyalty is under siege due to one overriding issue that they need to deal with… NOW.
Brands need to realize there is no delineation between your product & your customer’s experience.
It’s an oxymoron for sure. But I firmly believe every successful company is successful in spite of this.
Building a personal brand takes patience, time and… well, see for yourself.
Over one-third of marketers claim this, according to a CMO Council report. I had to re-read it to make sure I wasn’t seeing things.
With all due respect to Gene Simmons, et al this KISS is what brands need to focus on right now.