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Tag: brand responsibility

When It Comes To CX, Every Experience Matters

by Eric FletcherPosted onDecember 8, 2021December 8, 2021

Brands need to remember that even the shortest of customer experiences can have long-lasting effects.

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The Massive Hit Brand Loyalty Is About To Be Hit With

by Steve OlenskiPosted onOctober 18, 2021October 18, 2021

Brand loyalty is under siege due to one overriding issue that they need to deal with… NOW.

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Dear Brands, Your Product Is Now Your Experience

by Steve OlenskiPosted onSeptember 23, 2021

Brands need to realize there is no delineation between your product & your customer’s experience.

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Now, More Than Ever, Brands Need To K.I.S.S.

by Steve OlenskiPosted onJuly 8, 2021

With all due respect to Gene Simmons, et al this KISS is what brands need to focus on right now.

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Advertisers, Agencies, LGBTQ and Someone Remind Me What Year This Is

by Steve OlenskiPosted onJune 23, 2021June 24, 2021

Don’t adjust your calendars. It’s not 1955, despite what some advertisers and agencies may have you believe.

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When We Talk Branding

by Eric FletcherPosted onNovember 23, 2020

What creates a brand? Eric Fletcher has a few ideas.

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Personalization Doesn’t Guarantee Branding

by Steve OlenskiPosted onOctober 24, 2020

Just because you personalize something does not automatically make it branded.

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A British Brand Just Told Moms And Dads: We Can Parent Better Than You

by Steve OlenskiPosted onJanuary 7, 2020January 9, 2020

One brand in Great Britain is taking a highly unusual step to help parents, well be parents.

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