Brand loyalty is under siege due to one overriding issue that they need to deal with… NOW.
Brands need to realize there is no delineation between your product & your customer’s experience.
With all due respect to Gene Simmons, et al this KISS is what brands need to focus on right now.
Don’t adjust your calendars. It’s not 1955, despite what some advertisers and agencies may have you believe.
What creates a brand? Eric Fletcher has a few ideas.
Just because you personalize something does not automatically make it branded.
One brand in Great Britain is taking a highly unusual step to help parents, well be parents.