There is no reason why brands should EVER send irrelevant marketing messaging to ANYONE. So why are they?
Brands walk a fine line today when it comes to wanting to help vs being accused of capitalizing.
While some leaders are being vocal internally, not nearly enough are doing so to the outside world. Huge mistake.
These are truly unprecedented times. Many would say it’s a time when humor is most needed. But does that mean any brand can start being funny just for the sake of being funny?
Brands are in unfamiliar territory. But that does not excuse the behavior some have shown lately.
We are living in surreal times. From a brand perspective, changes are inevitable. However, not all will do the right thing.
I truly do not know what I should do right now.
Brands have a responsibility to do more than just sell products.
From homeless to helping, this is one brand you will definitely want to learn more about.