There’s a reason CMOs have the shortest shelf life in the c-suite. And it’s not what you think.
Nearly 20% of consumers don’t mind seeing this. Things that make you go hmm?
Call me crazy but I would love to meet and chat with a certain 5% of marketers who do this.
Who doesn’t love a good stat or two? Here’s a few that caught my eye.
There is no reason why brands should EVER send irrelevant marketing messaging to ANYONE. So why are they?
Brands walk a fine line today when it comes to wanting to help vs being accused of capitalizing.
While some leaders are being vocal internally, not nearly enough are doing so to the outside world. Huge mistake.
These are truly unprecedented times. Many would say it’s a time when humor is most needed. But does that mean any brand can start being funny just for the sake of being funny?
Brands are in unfamiliar territory. But that does not excuse the behavior some have shown lately.