Brands are in unfamiliar territory. But that does not excuse the behavior some have shown lately.
We are living in surreal times. From a brand perspective, changes are inevitable. However, not all will do the right thing.
I truly do not know what I should do right now.
Brands have a responsibility to do more than just sell products.
From homeless to helping, this is one brand you will definitely want to learn more about.
One marketing leader believes we’re headed to a more personal touch.
Gartner predicts over 3/4 of marketers will abandon personalization in less than 5 years. I hope they’re right… sort of.
Feel free to join me in never using this word again, at least not in one context.
One brand in Great Britain is taking a highly unusual step to help parents, well be parents.