Because CMOs (or anyone else) Can’t Read Everything – Third Edition

As the title implies, this post is an amalgamation of content that I deem as being worthy enough to put in front of CMOs and marketers and anyone else who may be interested.

And away we go…

Cultural Trends That Will Shape Consumer Behavior In 2021 And Beyond

Key excerpt:

“Without heavy investment in digital solutions for all children, our global economy will lack the necessary resources to progress with the Fourth Industrial Revolution. Most companies will struggle to hire from a drying pool of talent.”

Read the full story on Forbes.

Raising Their Hand: Intent Data Is Now Widely Used In B2B

Key excerpt:

“Just what is intent data? The study defines it as data “based on content consumption of users across the web (also known as 3rd-party intent)” or as data based on ‘direct interaction with company properties such as a website (also known as 1st party intent data or engagement data).’”

Read the full story on MediaPost.

How to Start Creating the Change Advertising Needs

Key excerpt:

“What advertisers should ask themselves today, which we addressed in our “Rewriting the Marketing Playbook” report, is how to make advertising less noisy and intrusive. Advertisers need to make the industry-relevant again, rather than continuing their hyper-targeting game plan in the post-cookie era.”

Read the full story on martechseries.

In The Race To Retail Dominance, Customer Service Changes The Game

Key excerpt:

“Today’s retailers are expected to do more with less resources, while keeping up with the retail prowess that the Amazons and Walmarts of the world are offering their customers.”

Read the full story on Forbes.

Get comfortable with being uncomfortable

This one is NOT an article but rather a TED Talk. A talk I think everyone need to see at least once.

About the talk:

“Luvvie Ajayi Jones isn’t afraid to speak her mind or to be the one dissenting voice in a crowd, and neither should you. “Your silence serves no one,” says the writer, activist and self-proclaimed professional troublemaker. In this bright, uplifting talk, Ajayi Jones shares three questions to ask yourself if you’re teetering on the edge of speaking up or quieting down — and encourages all of us to get a little more comfortable with being uncomfortable.”

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