Why do so many marketers & advertisers think their opinion matters?
Just because you call yourself a thought leader doesn’t mean you are one.
Zoom may or may not be headed to generic-land. Does it really matter?
It’s a competitive world, kids. And school is in session.
It’s 2020 yet B2B marketers still don’t get that we are ALL human.
Good news: CX spend is up. Bad news: It may not last.
Don’t scoff. America’s favorite cookie and martech have much in common.
I understand there are times of “all hands on deck.” But not these hands on this deck.
There’s a reason CMOs have the shortest shelf life in the c-suite. And it’s not what you think.