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Author: Steve Olenski

The 2021 Marketing Disconnect (Hint: It’s Déjà Vu All Over Again)

by Steve OlenskiPosted onDecember 3, 2020

Ho-hum another day, another disconnect in marketing. I don’t get it.

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Why Did It Take A Pandemic For Brands To Do The Obvious?

by Steve OlenskiPosted onNovember 19, 2020

Human nature? Maybe. But why brands, why?

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Coke May Have Already Won The Holiday Ad Wars

by Steve OlenskiPosted onNovember 18, 2020November 18, 2020

The 2020 holiday ad wars are on and an early favorite is the Coca-Cola ad.

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The Colossal Mistake Many Brands Are About To Make

by Steve OlenskiPosted onNovember 16, 2020November 16, 2020

Times are tough. Budgets are tightening. Just think before you slash.

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2020 Holiday Retail Shopping, What You Need To Know

by Steve OlenskiPosted onNovember 4, 2020November 4, 2020

The 2020 Holiday Retail Shopping season is here. Are you ready?

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Election Day, Leadership and Quotes Oh My

by Steve OlenskiPosted onNovember 3, 2020

Election day and leadership go hand in hand. At least they should.

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Four In Ten Companies Are On Martech Overload

by Steve OlenskiPosted onOctober 29, 2020

Why are 4 in 10 companies experiencing martech overload? I have one theory.

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Personalization Doesn’t Guarantee Branding

by Steve OlenskiPosted onOctober 24, 2020

Just because you personalize something does not automatically make it branded.

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3 Ways To Transcend the Marketing Funnel

by Steve OlenskiPosted onOctober 20, 2020

The same old, same old doesn’t work anymore & that goes for the marketing funnel, too.

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