Gartner predicts over 3/4 of marketers will abandon personalization in less than 5 years. I hope they’re right… sort of.
Feel free to join me in never using this word again, at least not in one context.
One brand in Great Britain is taking a highly unusual step to help parents, well be parents.
A new year brings optimism for sure. For me I have but one wish for marketers but alas I fear it will not come true. I hope I’m wrong.
Retailers who’ve invested in convenience and are focused on driving the next sale will do well this holiday season.
Always anticipated the Apple holiday ad does not disappoint from a storytelling perspective. However, there is an undeniable subliminal message as well.
Don’t go it alone is one piece of advice from this Fortune 500 CMO.
Does the success of an advertising campaign that features an athlete hinge on the success of the athlete?
There’s dedication, sacrifice and persistence & then there’s Navy Seal dedication, sacrifice and persistence.