Some key considerations when adding Thought Leadership to your marketing arsenal.
To achieve success, Chief Customer Officers need to partner with other key members of the c-suite.
Author: Jeb Dasteel
Jeb operates Dasteel Consulting, focusing on advising Chief Customer Officers and helping organizations develop or refine their customer strategy. Jeb served as the global Chief Customer Officer for Oracle from early 2008 to September 2019. In this role, he worked with the Chief Executive Officer, Board of Directors, and Executive Committee members to implement enterprise goals for all elements of the Oracle customer strategy: customer acquisition, customer retention, ease of doing business, customer engagement, customer adoption, customer value, and brand advocacy. Engaged with many of the world’s leading brands to build business partnerships and strong advocacy-based relationships. Served as an executive coach, sponsor, and troubleshooter for large enterprise accounts, strategic deals, and complex customer projects. Led customer integration from 140 acquisitions into Oracle’s customer base. Served as a recognized industry expert, strategist, and spokesperson on customer success and quantifiable business results.