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Author: Eric Fletcher

Eric Fletcher is a 30-year veteran of advertising and marketing. A former ad agency partner and CMO, he has worked with local, national and global B-to-B and B-to-C clients. Today his consultancy helps professional service leaders design and build strategies for growth. 

When We Talk Branding

by Eric FletcherPosted onNovember 23, 2020

What creates a brand? Eric Fletcher has a few ideas.

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A Marketer and a Salesperson Walk Into a Bar…

by Eric FletcherPosted onAugust 11, 2020

United we stand. Divided we fall. Sales and marketing need to come together once & for all.

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Glazed Over Eyeballs Do Not Equal An Impression

by Eric FletcherPosted onJuly 24, 2020July 24, 2020

When ALL news is breaking, no news is breaking.

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