What creates a brand? Eric Fletcher has a few ideas.
United we stand. Divided we fall. Sales and marketing need to come together once & for all.
When ALL news is breaking, no news is breaking.
Author: Eric Fletcher
Eric Fletcher is a 30-year veteran of advertising and marketing. A former ad agency partner and CMO, he has worked with local, national and global B-to-B and B-to-C clients. Today his consultancy helps professional service leaders design and build strategies for growth.